The market competition is changeable, and the door

2022-07-22
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The concept of "new retail" proposed by Ma Yun has attracted the attention of many traditional door and window manufacturers. In the Internet era, consumer demand has changed significantly

market competition is changeable, and door and window manufacturers need to be more cautious in decision-making.

the concept of "new retail" proposed by Ma Yun has attracted the attention of many traditional door and window manufacturers. In the Internet era, consumer demand has changed significantly. In the Internet era, the user value is far greater than the transaction value. Therefore, for door and window manufacturers, only manufacturers centered on user experience have core competitiveness. Of course, in the face of the arrival of any new air outlet, door and window manufacturers cannot blindly follow the trend. Only careful decision-making can promote the stable development of manufacturers

"new retail" will replace e-commerce as the protagonist of the times

in the Internet environment, e-commerce development model has become a profitable outlet, and even door and window manufacturers in traditional industries have also invested in e-commerce. Ma Yun, who has developed e-commerce to the extreme, blurted out: "when encountering a tuyere, pigs will also fly", but he also put forward a few days ago that the era of e-commerce has passed, and the new tuyere is "new retail" centered on user experience

under the general trend of the Internet, e-commerce has become the mainstream of development, forcing many physical stores to stop. Now Ma Yun, the godfather of e-commerce, announced to the world that "new retail" will replace e-commerce as the protagonist of the times. The so-called "new retail" refers to online and offline plus modern logistics, mainly including online and offline integration, retail + experiential consumption, and retail + industrial ecological chain. In short, simple e-commerce or simple physical stores will face the fate of elimination. It is the trend of the times to combine the two and improve the logistics side

in the face of new outlets, door and window manufacturers also need to make careful decisions

when e-commerce is popular, many manufacturers in the door and window industry closely follow the trend of the times and enter the e-commerce field. However, as a traditional industry, most door and window manufacturers have not put down the development of physical stores, so the impact of the "new retail" outlet is not too severe, and only some manufacturers blindly follow the trend of e-commerce without careful consideration, Will bear the impact of "new retail" tuyere, so the door and window manufacturers also need to make careful decisions in the face of tuyere

first, door and window manufacturers should carefully analyze the market situation and their own strength, whether the "new retail" outlet is beneficial to their own development, and whether they can successfully carry out the "new retail" business; Secondly, after determining to grasp the "new retail" outlet, door and window manufacturers should start to optimize channel configuration, realize low-cost "electric shock", integrate the development costs of online and offline, and improve the online and offline logistics channels; Finally, door and window manufacturers should grasp the user experience centered focus of "new retail" and realize the "people-oriented" development mode, which not only optimizes the user experience, but also improves the ability of employees

at present, the market environment is unpredictable, the era of pure e-commerce is coming to an end, the form of pure retail will also be broken, and the new retail will lead a new business model in the future. Facing the "new retail" outlet, door and window manufacturers can not lose their way in the development tide of the times unless they carefully evaluate their own strength, optimize channel configuration, pay attention to user experience and make careful decisions

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